Located in the heart of the world’s diamond district, Jardin de Diamants is opening the doors to this previously inaccessible industry by offering private consumers an insider’s buying experience.

In the aftermath of the global financial crisis in 2008, Antwerp, Brussels-based diamond dealers saw an uptick in interest from private consumers looking to invest in what is considered to be the finest luxury product on the market, the diamond. Jardin de Diamants responded to this trend by creating a consumer-facing, previously unexplored, element of the diamond industry to meet demand.

Because diamonds are eternal doesn't mean that they don’t deserve regular care. Christmas and the New Year are classic occasions for women to show off their most beautiful jewellery pieces – but often the stones need serious radiance boost. Taking care of a diamond is an art and numerous women don’t know how to handle the stone, which cleaning products to use (or not use!) and are reluctant to give their stone away to an unknown jeweller they don’t trust. Even though a diamond is unalterable, the stone can loose its shine over time, become dusty or be altered by pollution or other external factors.